Table of Contents
PART 1: GET READY Understanding the problem before building the solution.
Chapter 1 — Who MAPS Is For
MAPS is built specifically for small, Stage 2 B2B businesses — companies with real traction, real customers, and real constraints. This chapter defines the audience, explains why MAPS is intentionally narrow, and introduces the core philosophy: smart, calculated decisions tied to sales goals.
Chapter 2 — You’re Not Crazy. Marketing Is Broken.
The five reasons marketing fails in small B2B companies — no strategic decision-making, no measurable ROI, misaligned goals, inconsistent branding, and being out of sync with the market. Includes a frank look at how the industry got here: the rise of cheap tools, the entry-level strategy problem, buzzword camouflage, and why agencies often made it worse.
Chapter 3 — How MAPS Will Set Your Course
An introduction to the MAPS Method as a full system — what to expect, what not to expect, and how to use the book. Includes the MAPS self-assessment so readers can benchmark where they’re starting from.
PART 2: GET SET
Aligning your people, processes, and principles before the work begins.
Chapter 1 — Alignment Before Acceleration
Why marketing without internal alignment is just expensive noise. This chapter makes the case for getting leadership, sales, and marketing on the same page before launching anything.
Chapter 2 — The MAPS at a Glance
A full overview of the seven-stage framework — Goals, Intel, Clarity, Platform, Plan, Action, Optimize — and the three foundational pillars that run through every stage: People, Processes, and Principles. Includes how to build the right team structure, including the role of AI.
Chapter 3 — Key Takeaways & Getting Started
A bridge chapter that prepares the reader to move from understanding MAPS to actually doing it.
PART 3: LET’S GO!
The seven stages of the MAPS Method — in sequence.
Chapter 1 – Starting with what matter most
How to set the North Star sales goal and build a tiered scoreboard that gives every person on the team a clear number to work toward. Covers the Gap Goal, Bid Bar, and accountability rhythm — Green, Yellow, Red check-ins. Includes a great story!
Chapter 2: Truths build confidence and business intel that eliminates assumptions
How to gather and use business intelligence — market trends, customer insights, competitive analysis, and internal sales data — to make calculated decisions instead of guessing. The difference between reacting to the market and reading it.
Chapter 3: Everyone moving in the same direction
How to build a positioning strategy that differentiates the company in the market — defining what the business does better than anyone else, who it serves best, and why that matters. The stage where great companies stop being secrets.
Chapter 4: Trust and credibility come from showing up consistently
How You Shape What People See and Think Building the brand and message platform — visual identity, core messages, proof points, brand voice, and positioning statement. The foundation everything else gets built on.
Chapter 5: When activities, resources and goals are aligned
Writing a marketing plan that actually gets executed — KPIs, the sales funnel, the 90-day sprint, and how to build and defend a smart marketing budget.
Chapter 6: Discipline, coordination and accountability creates results
Executing the plan with discipline, coordination, and accountability. Covers approval processes, team management, contractor relationships, launch cadence, and the PIG checklist: Proofread, Interesting, Goals.
Chapter 7: Continuous Improvement compounds over time
The R.O.A.D. Loop How to monitor, improve, and sustain marketing performance over time. The four-stop optimization loop: Review, Optimize, Adapt, Decide — and how to close the loop and celebrate progress.
Conclusion — Marketing Was Never the Problem
A call to action for business owners and marketing teams to stop treating marketing like a mystery and start treating it like a system. A personal note from Karyn on what she hopes changes after this book.